The One Brand

The philanthropic consumer brand, best known for One Water

Richmond, Surrey

United Kingdom

About The One Brand

One is a life-changing consumer brand. Best known for One Water, their profit funds sustainable water projects in some of the world's poorest communities. They are the water of choice for Starbucks UK, Virgin Atlantic and World Duty Free; available on the high street in Holland & Barrett and selected Tesco stores; and online at

To date they have helped to raise over £12 million, transforming the lives of 3 million people. They plan to double this by 2020 and expand into other business sectors including financial services.

We are very excited to be one of the first companies in the UK to certify as a B Corporation. Although our ethics have always been ingrained in our principles, it’s great to see that other companies are starting to look beyond mere corporate social responsibility reporting and are holding themselves more accountable for their corporate behaviour.

We think the world is slowly waking up to the reality of how corporate behaviour can no longer only be driven by profitability – but more on the impact that business has. For once, the competitive advantage will take second place to the good of society.

The Change We Seek®

The change we seek is a world where everyone, forever, has access to safe, clean water.

There are still 663 million people in the world without access to safe drinking water. Over 2 million people die every year from waterborne diseases and most are children under 5 years old. A child dies every 20 seconds from unsafe water or sanitation.

Many people walk up to 4 hours a day to collect water from the nearest stream or river and this task falls to women and children, meaning children without a safe clean water supply are unable to attend school.

Without this most basic of natural resources, communities are unable to move forward, unable to lift themselves out of poverty and unable to build livelihoods.

What makes us a better company?

B Impact Report

Certified since: 

July 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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