The Reader Magazine

Local advertising and marketing

Redlands, California

United States

About The Reader Magazine

The Reader Magazine is a free magazine mailed quarterly to 390,000 Californians.  It connects an entire region with the work of America's best non-profit investigative news organizations like Center for Public Integrity and ProPublica and others.  It is powered by providing direct mail display advertising to mostly locally-owned and regionally-owned businesses.  

Inside each Reader are stories from those who, to growing numbers of people across the US, are champions of truth-telling. What Starbucks did to coffee-- revive its ancient values of community, ritual and art-- The Reader Magazine is doing to the $50 billion direct mail industry, reviving substance, story, and style in a 2200 year old, renewable, plant-based IT, paper.  

The mission of The Reader is to improve US society by delivering honest information on the issues that matter most to every single American free, a first in American history.  The Reader envisions a day when-- through adversarial, investigative journalism reaching every home in America, free-- all Americans will have the opportunity to rise through the power of honest information.

We chose to become a B Corp to help build a community of like-minded businesses as well as to be able to benefit from the work B Lab has done in social, economic and environmental impact metrics, and applying these to our Company's existing impact metrics.  We also firmly believe in the power of third-party evaluations and accountability that can help us stay true to what we have set out to achieve.

The Change We Seek®

Towards the end of his life when Albert Einstein was asked how problems that threatened the very survival of man might be solved (such as nuclear war) he replied a different way of thinking must be used than the thinking that created the problem. 

When we look closely at the dominant media, what's unmistakable is that it is not structured in a way that gives mankind the best chance to survive.  In fact, dominant media's connectedness with the largest global businesses, including some which profit from war and weaponry, is perilously close. 

It is a relationship that has shaped the thinking of millions of people to believe that man is incapable of renouncing violence— which is precisely the thinking Albert Einstein warned would lead to no other end than man’s demise.

The Reader Magazine is committed to creating a new, nationwide information source totally independent of the most powerful institutions that provides America with objective reporting on issues that matter most.  27 million small businesses across the US regularly spend $11 billion annually on direct mail advertising, which will be part of the economic force to power a new information source into every home in America, free and permanently. 

It is arguable that there are very few things more important than creating a new channel reaching every one, independent of the major power structures which control and perpetuate old thinking. In addition to enormous economic promise, this is the enormous humanistic promise of The Reader Magazine. 

Finally, The Reader's environmental impact includes that when only 2% of US small businesses choose it over junk mail it reduces total US green house gasses by 6.5 million tons, enough that 1000 transitions with equal impact would reduce total US green house gas to net zero.

What makes us a better company?

B Impact Report

Certified since: 

June 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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