Vital Choice

wild seafood and organics

Custer, Washington

United States

About Vital Choice

Since 2002 Vital Choice has been a trusted source for fast home delivery of the world's finest wild seafood and organic fare. Products are sourced from healthy, well-managed wild fisheries and farms, backed with great customer service, and a 100% satisfaction guarantee.

Since our founding, Vital Choice has always sought to be a company that is first and foremost good for the world, so the B Corp affiliation feels very appropriate. We have always taken great joy and satisfaction in serving others, a philosophy captured well in this poem by R. Tagore:

I slept and dreamt that life was joy.
I awoke and saw that life was service.
I acted and behold, service was joy.

The Change We Seek®

Vital Choice is committed to nourishing and healing bodies, minds, and mother earth by providing easy access to premium ‘real’ foods that are among the safest, healthiest, and most sustainable available.

What makes us a better company?

B Impact Report

Certified since: 

August 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Corporate mission has a commitment to social impact and environment stewardship and conservation.

Environment: >75% of Company's GHG emissions were off-set; >50% of company’s printed materials use recycled paper content, FSC certified paper, or soy-based inks; >75% of energy use is produced from renewable sources. 

Workers: Fully funded/ full match employee Retirement Plan, e.g., Pension, Profit Sharing, 401(k), available for all tenured workers.




  • Vital Choice Picked as Trusted Food Purveyor Go »
  • Vital Choice Named Small Business of the Year Go »

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