3INA Makeup
Madrid, Spain
April 2024
Other retail sale
Wholesale/Retail
Andorra,
Chile,
France,
Germany,
Italy,
Kuwait,
Mexico,
Portugal,
Spain,
Switzerland,
Taiwan,
United Kingdom,
United States
3INA (pronunced Mee-Nah) is a Spanish makeup and skincare brand known for it’s colourful products and no-rules mentality. Working with the best labs in Europe, most of the products are designed to be multitasking, long-lasting and deliver excellent performance and colour pay-off in the most vibrant colours in the industry. 3INA has revolutionised the way people can shop makeup by creating a unique coding system where instead of shade names all products are identified with a unique number: 3INA's Colour Coding. 3INA’s goal is to continuously break down preconceived notions of who makeup is for, regardless of age, gender, skin tone. They are committed to inclusion and representation of the entire beauty spectrum, both in their campaigns and products. Born in Spain, and with presence in more than 40 countries, 3INA is proud to be a vegan and cruelty-free brand, committed to ethical and sustainable practices. With a worldwide fan-base 3INA aims to be the reference colour brand for the global Gen Z, Millennial and Alpha to come. As of 2024, 3INA has become the first colour cosmetics brand to achieve B-Corp certification.
Overall B Impact Score
Governance 18.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 18.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 25.9
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 19.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 18.1
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 3.8
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.