All Good

Certified B Corporation

California, United States

Certified Since

December 2009


Personal care products



Operates In

United States

At Elemental Herbs, maker of All Good products, they're supporting healthy habits with the highest quality organic ingredients and wild crafted herbs. By using their products, you'll be supporting a whole chain of events that helps both people and the planet. It's not only their vision but also their practice: inspiring people to live in balance with nature. All Good is dedicated to a business model that recognizes environmental, social and economic health. Rooted in these values, they partner with organizations whose missions help us demonstrate our ongoing commitments. All Good has created a sponsorship program for those athletes that not only excel in a human-powered sport, but also dedicate themselves to fighting non-violently for environmental and social causes. They use 100% certified organic herbs in their products. They seek the highest possible medicinal quality for their products, and how they are made is one very important factor. By purchasing organically grown herbs and oils, they're ensured that they were not poisoned with harmful pesticides, herbicides or chemical fertilizers. All ingredients are sourced for their quality, sustainability and are always organic when available.

Overall B Impact Score

Based on the B Impact assessment, All Good earned an overall score of 121.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
121.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.9
Ethics & Transparency4.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 23.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.3
Health, Wellness, & Safety3.7
Career Development3.5
Engagement & Satisfaction7.0

Community 25.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.5
Economic Impact6.9
Civic Engagement & Giving6.1
Supply Chain Management3.3

Environment 49.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management9.3
Air & Climate12.3
Land & Life8.7
+ Toxin Reduction / Remediation14.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.5

Previous Overall B Impact Scores

2022 Overall B Impact Score121.5
2017 Overall B Impact Score122.7
2016 Overall B Impact Score106.2
2013 Overall B Impact Score103.2
2009 Overall B Impact Score116.6

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