Articulate Marketing

Certified B Corporation

West Berkshire, United Kingdom

Certified Since

October 2018


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United Kingdom

Clever people. Clever tech. Specialising in helping ambitious B2B tech companies grow faster and look good doing it, Articulate Marketing is all substance and no guff. We take complicated topics and make them relevant for the people our clients are trying to reach. But, we don’t do spin. Instead, we offer data-driven work to improve your inbound marketing strategy, SEO, content, social media, lead-capture and website design. We also build our own apps, including Fizz+Ginger for HubSpot-specific search engine optimisation. How do we do it? There’s a disarming honesty and openness in how we work, which includes open-book project management, a points pricing system, a fully remote team and an honest attitude. We own what we do. Our culture is our proudest achievement (that and earning the repeat custom of big-name clients like Microsoft), and we like to think our clients prefer working with genuinely happy, well-supported folks. We certainly do.

Overall B Impact Score

Based on the B Impact assessment, Articulate Marketing earned an overall score of 91.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 21.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency7.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 36.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.7
Health, Wellness, & Safety10.5
Career Development7.3
Engagement & Satisfaction6.9

Community 22.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.6
Economic Impact7.1
Civic Engagement & Giving4.1
Supply Chain Management1.5

Environment 7.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.2
Land & Life1.0

Customers 4.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.2

Previous Overall B Impact Scores

2021 Overall B Impact Score91.6
2018 Overall B Impact Score86.9

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