Aubin & Wills
City of London, United Kingdom
March 2025
Apparel
Wholesale/Retail
United Kingdom
Aubin & Wills was established in 2008, originally launched as the elder sibling to Jack Wills. They prided themselves in producing best in class products that have a timeless appeal. However, at this time the world was experiencing a trend towards a fast fashion revolution and the appetite for “more” drowned Aubin’s key principle of “Better”. Aubin was relaunched in 2021 by CEO Greg Roberts and the brands original founder Pete Williams along with a small expert team. The driving motive was to hone their talents and extensive industry knowledge into creating menswear that won’t date or deteriorate and promote a message of quality above quantity. The brand’s ethos, Better is Greater Than More, guides them in every decision they make. They pride themselves in making clothing that will be worn and cherished for many years to come.
Overall B Impact Score
Governance 15.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 27.0
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 20.2
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 19.1
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 4.6
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.