Certified B Corporation

North Carolina, United States

Certified Since

September 2012


Advertising & market research


Service with Minor Environmental Footprint

Operates In


United States

Baldwin& is a big-brained, small-ego’d, brand-first creative agency based in Raleigh, NC. They are certified in the science of BrandBehaviorism (fake certification, real results), which is basically a fancy way of saying: they help brands uncover who they really, truly are and then help them behave accordingly. All this, so that brands can attract the people who really, truly love what they're doing. Baldwin& is a bonafide expert in brand development, campaign and content creation, and creative media solutions. Their first campaign as an agency, a campaign for Burt’s Bees, was named Ad Age’s Small Agency Campaign of the year in 2011. In its third year in business, Baldwin& was named Ad Age’s Small Agency of the Year. Since then, they've worked to successfully "brand behaviorize" a range of clients, including other fellow B-Corps like Gaia Herbs, Circ, and Murphy's Naturals. But let’s cut the corporate fluff. They're also a hell of a time.

Overall B Impact Score

Based on the B Impact assessment, Baldwin& earned an overall score of 88.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
88 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.7
Ethics & Transparency5.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 29.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.4
Health, Wellness, & Safety5.5
Career Development5.5
Engagement & Satisfaction6.2

Community 25.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.0
Economic Impact10.3
Civic Engagement & Giving4.2
Supply Chain Management5.1

Environment 6.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.3
Air & Climate0.7
Land & Life2.7

Customers 9.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.9
+ Support for Underserved/Purpose Driven Enterprises2.8
+ Serving in Need Populations2.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2024 Overall B Impact Score88
2021 Overall B Impact Score81.9
2017 Overall B Impact Score80.2
2015 Overall B Impact Score82.5
2012 Overall B Impact Score80.1

Additional Documentation

Transparent Disclosure (2024)

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