BASE Associates Inc.

Certified B Corporation

Ontario, Canada

Certified Since

July 2020


Management consultant - for-profits


Service with Minor Environmental Footprint

Operates In


BASE Associates is a coaching and consulting company in the business of helping founders and teams be forces for good in the world by building scalable organizations. The BASE team works exclusively with Founder CEOs of companies and not-for-profits between 5 & 40 people experiencing small-scale success and ready to scale. Their clients care deeply about people, planet and profit. BASE's purpose is to accelerate significant positive progress in the world–one leader, one aspiration and one conversation at a time. For the BASE team, positive progress is defined as meaningful action in service of the UN SDGs, especially climate change. They’ve helped over 100 Founders, CEOs and Executive Directors become confident leaders of scaling organizations. Along the way they’ve published two books (Reinventing Scale-Ups and Lead Together) and their team members are global experts in the emerging business paradigms that are becoming necessary for thriving in today’s world–helping everyone lead together. Their seasoned coaches work across their client’s teams, boosting the performance of the entire business.

Overall B Impact Score

Based on the B Impact assessment, BASE Associates Inc. earned an overall score of 93.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
93.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 21.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.4
Ethics & Transparency6.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 24.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.2
Health, Wellness, & Safety0.0
Career Development7.3
Engagement & Satisfaction6.7

Community 15.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.2
Economic Impact2.1
Civic Engagement & Giving6.2
Supply Chain Management1.2

Environment 13.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate2.3
Land & Life1.7

Customers 17.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7
+ Education12.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score93.6
2020 Overall B Impact Score83.9

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