Better Future

Certified B Corporation

South Holland, Netherlands The

Certified Since

October 2014


Other personal services


Service with Minor Environmental Footprint

Operates In

Netherlands The

Better Future helps forward-thinking enterprises reconnect to their core purpose and discover new business opportunities and reinvent the rules of the game. They take business out of the office and 'comfort zone' on customized journeys that start with personal and meaningful, and engage with new perspectives, places, and business models. Better Future was born out of a suitcase in Africa in 2003. They have worked in over 30 countries, with large multinationals and local change-makers. Today they are a team of global professionals, with offices in the NYC, the Netherlands, and India. They love what they do. And do what they love. Their purpose is to turn dreams on. To show that a more fair, healthy and sustainable world is possible. They take people out of their comfort zone. Into new realities. They unleash passion and imagination. And activate leadership. Until there is no way back. Being a B Corp is a recognition of our purpose in making the world a better place by creating a better future. What is the impact of their journeys? Great for the world: Tangible social impact Good for business: Purpose-driven growth Life-changing for people: Leadership transformation

Overall B Impact Score

Based on the B Impact assessment, Better Future earned an overall score of 99.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
99 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.5
Ethics & Transparency4.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 30.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.4
Health, Wellness, & Safety10.4
Career Development3.5
Engagement & Satisfaction5.2

Community 16.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact2.8
Civic Engagement & Giving3.8
Supply Chain Management1.0

Environment 8.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate2.9
Land & Life2.7

Customers 25.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.1
+ Education13.3
+ Serving in Need Populations9.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score99
2017 Overall B Impact Score96.7
2014 Overall B Impact Score103.3

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