Devon, United Kingdom
Bird make beautiful, design-led eyewear using high quality and sustainable materials, and for every pair sold they distribute solar light to remote communities in Africa through their Share Your Sun partnership with SolarAid. Bird's premium frames use materials including FSC certified wood, bio-based acetate and repurposed aerospace aluminium. Founded by three brothers from Devon, UK, Bird is helping to drive change in the eyewear industry by designing beautiful frames that both look great and do good. In 2019, Bird won Frame of the Year with their Blackcap frame, beating huge international competition, and they've been nominated for Frame of the Year again in 2020. Bird's unique designs are beautiful in their own right, and combined with their Share Your Sun commitment they become a compelling symbol of the power of solar energy to make a difference. With each pair of Bird sunglasses purchased, a family in Africa benefits from a solar lamp. These solar lamps replace the standard kerosene lamps that are in most households. By eliminating dirty kerosene lamps, families benefit from better health, leading to better mental wellbeing, fewer hours of work and school missed and enabling people to be more productive, as well as saving CO2. That's the power of #shareyoursun
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
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