Certified B Corporation

New York, United States

Certified Since

December 2015


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United States

Butler/Till empowers brands to reach, engage, and activate their consumers through multi-platform programs and campaigns. The agency builds progressive media and communications programs across digital, social, traditional, and experiential platforms. At Butler/Till, creativity takes on many definitions. As a media and communications agency, Butler/Till’s teams include an operations, data, and analytics group, a dedicated strategy and planning practice, account management, creative and content services, and of course a full-service media department comprised of strategists, planners and buyers. All teams are incentivized to creatively develop solutions to strengthen the agency’s capabilities. Butler/Till prides itself on building a culture that literally rewards creativity with ownership of the agency through our employee stock ownership plan. Eligibility is open to any employee with at least one full-year of service to the agency. At the heart of its commitment to creativity, Butler/Till empowers everyone to fuel agency-wide success and consistently works to show its appreciation for employee-led ideas. This practice is critical for the agency’s long-term growth; as employee owners, everyone is considered a leader.

Overall B Impact Score

Based on the B Impact assessment, Butler/Till earned an overall score of 102.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
102.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.2
Ethics & Transparency5.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 62.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security14.0
Health, Wellness, & Safety9.6
Career Development4.9
Engagement & Satisfaction6.8
+ Worker Owned27.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 18.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.5
Economic Impact4.6
Civic Engagement & Giving3.9
Supply Chain Management0.7

Environment 3.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.3
Air & Climate0.1
Land & Life2.7

Customers 1.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.9

Previous Overall B Impact Scores

2022 Overall B Impact Score102.9
2018 Overall B Impact Score104.3
2015 Overall B Impact Score102.5

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