Certified B Corporation

Poitou-Charentes, France

Certified Since

October 2015


General retail via Internet



Operates In


Founded in 1947 by french teachers, Camif was relaunched by entrepreneur Emery Jacquillat in 2009 in Niort. For this ambitious project, a new business model was invented, focused on shared value and having a positive social and environmental impact with all stakeholders (Customers, Shareholders, Employees, Suppliers.) is the French leading online home & garden retailer, offering top Quality sustainable Made in France furniture. The company’s collaborative management methods make it one of the most innovative companies in its category: “Conso'localisation”, “Tour de France”, “La Camif Près de Chez Vous”, Camif is a major actor of the french collaborative economy. Camif is a fast growing and profitable company, making 70% of its turnover with Made in France products. 184 news jobs were created in Niort, where the company set up the first e-commerce School for young students and unemployed. In 2015 Camif became one of the 1st B Corp in France. Camif’s mission is to promote sustainable consumption and local production.

Overall B Impact Score

Based on the B Impact assessment, CAMIF MATELSOM earned an overall score of 80.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.0
Ethics & Transparency2.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 28.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.5
Health, Wellness, & Safety7.1
Career Development2.5
Engagement & Satisfaction4.7

Community 16.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.4
Economic Impact2.1
Civic Engagement & Giving2.1
Supply Chain Management6.2

Environment 17.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.8
Air & Climate5.5
Land & Life5.2
+ Land/wildlife Conservation1.7
+ Toxin Reduction / Remediation0.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 2.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.6

Previous Overall B Impact Scores

2023 Overall B Impact Score80.7
2018 Overall B Impact Score82.6
2015 Overall B Impact Score84.3

Additional Documentation

Rapport de mission Camif 2020-21

Camif Transparent Assessment 2023

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