Circular Rubber Technologies Inc

Certified B Corporation

British Columbia, Canada

Certified Since

February 2024


Materials recovery & recycling



Operates In


Established in 2019, Circular Rubber Technologies is a Canadian Waste to Value company with a mission to enable infinite reuse of the world’s rubber. Each year, 20 million metric tons of rubber are used to create new tires, with the majority ending up in landfills or being recycled into inferior applications at the end of their useful life. CRT's unique devulcanization method transforms end-of-life industrial tires into high quality reclaimed natural rubber that can be used in place of virgin rubber in the production of new tires. CRT offers a circular, tire-to-tire solution. CRT’s high quality product, clean process, global supply chain network and fully traceable solution provides tire manufacturers with a sustainable alternative to virgin rubber at stable cost levels with a much lower carbon footprint. CRT's first facility will be located in Western Canada, in proximity to oil sands operations in Northern Alberta and the mining centers of British Columbia. The company intends to establish multiple facilities in close proximity to the source of its raw materials (end-of-life mining tire feedstock), in order to efficiently and sustainably serve regional networks.

Overall B Impact Score

Based on the B Impact assessment, Circular Rubber Technologies Inc earned an overall score of 92.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
92 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.0
Ethics & Transparency5.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 20.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.1
Health, Wellness, & Safety3.3
Career Development3.5
Engagement & Satisfaction5.2

Community 14.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.6
Economic Impact4.1
Civic Engagement & Giving0.6
Supply Chain Management3.2

Environment 34.5

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.0
Air & Climate2.0
Land & Life8.4
+ Resource Conservation13.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 3.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0

Previous Overall B Impact Scores

2024 Overall B Impact Score92

Additional Documentation

Water, Energy and Emissions Disclosure Report 2024

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