Citizen Wolf Pty Ltd

Certified B Corporation

New South Wales, Australia

Certified Since

November 2020





Operates In


Citizen Wolf is re-engineering the way clothes are made at scale to be both custom fit and carbon negative. Distilled from 196 million data points, our proprietary Magic Fit® technology replaces the measuring tape with simple biometrics to automate the process of tailoring from home. Magic Fit® needs only your height, weight and age (plus bra for women) to create a 94% accurate mathematical model of your body which we use to create custom-fit garments faster and more accurately than a human tailor. Because we make only what we sell and send nothing to landfill, Citizen Wolf produces 48% LESS carbon than the legacy fast fashion equivalent. But we go five steps further to be truly carbon negative by offsetting five (5) kg of carbon for every one (1) kg created via Verified Carbon Standard accredited forestry projects in Tasmania. They are also proudly Ethical Clothing Australia certified, plus we’ve opted into the federal Modern Slavery Act. Citizen Wolf won Gold at the Good Design Awards (2019) and ‘Innovation Champion of the Year 2019’ (2019) at the National Retail Association Awards.

Overall B Impact Score

Based on the B Impact assessment, Citizen Wolf Pty Ltd earned an overall score of 100.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
100.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency2.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 20.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.1
Health, Wellness, & Safety3.3
Career Development3.4
Engagement & Satisfaction5.6

Community 26.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.2
Economic Impact7.0
Civic Engagement & Giving6.7
Supply Chain Management3.6

Environment 31.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.3
Air & Climate7.7
Land & Life9.6
+ Toxin Reduction / Remediation9.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 5.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0

Previous Overall B Impact Scores

2020 Overall B Impact Score100.1

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