Colibri Digital Marketing

Certified B Corporation
Headquarters

California, United States

Certified Since

September 2016

Sector

Service with Minor Environmental Footprint

Operates In

Canada,

France,

Romania,

South Africa,

United States

Colibri Digital Marketing collaborates with a carefully chosen circle of like-minded clients to create practical, actionable digital marketing plans using a unique strategic branding process to make the most of existing strengths and build capacity where needed. As a full-service digital agency, Colibri Digital Marketing uses a team of specialists to implement industry best practices and the latest marketing technologies. Core to the Colibri philosophy is treating each client’s brand as if it were truly their own. Based in the heart of San Francisco’s dynamic tech scene, Colibri Digital Marketing is a forward-thinking, woman-owned, and certified LGBTBE agency focused on the triple bottom line of people, planet, and profit. Marketing by its nature stimulates consumerism, and for that reason Colibri Digital Marketing seeks to set a values-based industry standard that motivates clients and colleagues to use their power as business owners, brands, and influencers to create a socially and environmentally sustainable present and future. It is their goal to educate, empower, and inspire every individual and business they touch.

Overall B Impact Score

Based on the B Impact assessment, Colibri Digital Marketing earned an overall score of 112.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
112.2
112.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 11.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.8
Ethics & Transparency3.9
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 66.4

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion18.9
Economic Impact9.3
Civic Engagement & Giving4.2
Supply Chain Management9.0
+ Designed to Give20.1
+ Local Economic Development4.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 10.1

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate3.2
Water0.0
Land & Life0.0

Customers 24.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.1
+ Support for Underserved/Purpose Driven Enterprises18.8
+ Serving in Need Populations2.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2020 Overall B Impact Score112.2
2016 Overall B Impact Score84.9

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