CYD Connects

Certified B Corporation

London Borough of Wandsworth, United Kingdom

Certified Since

December 2021


Management consultant - for-profits


Service with Minor Environmental Footprint

Operates In

United Kingdom

Cyd Connects is a women-led sustainability consultancy, created to inspire positive change. As a proud member of the B Corp community, Cyd Connects is not only a certified B Corp, but also a B Leader, trained by B Lab to take other businesses through the certification process. Like B Corp, Cyd Connects believes sustainability is integral to every business's long-term growth. Being a force for good can deliver competitive advantage in our new purpose-driven business landscape. In addition to their B Corp credentials, the team at Cyd Connects hold a wealth of experience in the branding and marketing arena. They work with their clients to build a sustainable framework and then embed their sustainability strategy throughout their communications. In other words, Cyd Connects helps their clients walk the walk, then talk the talk. Every client has unique challenges, so Cyd Connects offers tailored solutions, whether that’s building a roadmap and activating the sustainability journey, turning positive impact into brand value, or simply helping businesses that don’t know where to start. Becoming a force for good is not easy, but Cyd Connects is here to make it simple, innovative and fun.

Overall B Impact Score

Based on the B Impact assessment, CYD Connects earned an overall score of 103.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
103.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.5
Ethics & Transparency4.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 44.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion10.5
Economic Impact17.5
Civic Engagement & Giving11.1

Environment 7.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.0
Land & Life1.0

Customers 33.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship0.9
+ Impact Improvement32.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score103.7

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