Ellie Air

Certified B Corporation

Dorset, United Kingdom

Certified Since

April 2022


Jewelry & related articles



Operates In

United Kingdom

Ellie Air is a contemporary fine jewellery brand that celebrates the romance of the past with beautiful bespoke design. Founded by traditionally trained goldsmith Lauren Davidson all jewellery designs are hand-crafted in-house and combine the skill and expertise of goldsmiths and craftsmen within the UK. In 2018 Lauren began the journey to make the business as responsible as possible, both for the environment and the people within the supply chain. Ellie Air is a proud Fairmined licensee, working in recycled precious metals, and only using quality gemstones and diamonds from totally transparent supply chains. This transparency is key. The combination of an ethical supply chain and responsible business practices with timeless fine jewellery design and craftsmanship mean Ellie Air is protecting our future whilst respecting our past.

Overall B Impact Score

Based on the B Impact assessment, Ellie Air earned an overall score of 99.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
99 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 8.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.0
Ethics & Transparency3.3
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 80.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion10.4
Economic Impact11.3
Civic Engagement & Giving7.4
Supply Chain Management6.4
+ Supply Chain Poverty Alleviation5.6
+ Designed to Give32.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 7.5

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.3
Air & Climate1.4
Land & Life4.4

Customers 1.8

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.8

Previous Overall B Impact Scores

2022 Overall B Impact Score99

Additional Documentation

Transparent Disclosure 2022

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