EO Products

Certified B Corporation

California, United States

Certified Since

September 2011


Personal care products



Operates In

United States

Brad Black and Susan Griffin-Black started EO Products in 1995 to make natural body care products based on essential oils and other safe, effective and beautiful ingredients. They are an integrated, sustainable organization and are committed to raising the bar on how they define that with each passing year. Love Life EO Products respects and honor all beings and acknowledge our interdependence with one another. They aspire to work collectively to make beautiful products and enhance the lives of each other, EO customers, vendors and greater community and planet. Live Clean EO Products evolve their formulas to include as many organic ingredients as possible, are committed to the non-GMO movement and ensure that their practices, products and processes are as sustainable as they can make them. They never use synthetic colors, dyes or fragrances From the day EO Products started in 1995, they were on fire to solve a problem most people didn't know they had: create body products free of the harmful ingredients present in almost every other choice on the market.

Overall B Impact Score

Based on the B Impact assessment, EO Products earned an overall score of 81.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.1
Ethics & Transparency2.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 15.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.1
Health, Wellness, & Safety6.5
Career Development2.4
Engagement & Satisfaction3.5

Community 18.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.1
Economic Impact3.1
Civic Engagement & Giving4.4
Supply Chain Management3.3

Environment 28.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.4
Air & Climate5.9
Land & Life7.4
+ Toxin Reduction / Remediation9.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 3.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.6

Previous Overall B Impact Scores

2023 Overall B Impact Score81.2
2020 Overall B Impact Score85.8
2016 Overall B Impact Score88.2
2014 Overall B Impact Score91.7
2011 Overall B Impact Score86.5

Additional Documentation

Transparent Disclosure

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