Fairware Promotional Products

Certified B Corporation

British Columbia, Canada

Certified Since

October 2010


General retail via Internet



Operates In


United States

Fairware Promotional Products is North America's sustainable merch brand. The Vancouver-based company specializes in ethically sourced and environmentally responsible promotional products. Each of their suppliers is assessed through the Fairware Supplier Code of Conduct, which covers labour and environmental practice standards. Fairware helps sustainability teams and their marketing and HR colleagues ensure their promotional products, client gifts, and incentives align with their values while upholding ethical and sustainable practices. Fairware's clients are split between the US and Canada. They work with various corporate, educational, and non-profit clients, including Dr.Bronners, Patagonia, Nature's Path, Ben & Jerry's, UCLA, Queen's University, Unicef, and the David Suzuki Foundation. Your brand's story is unique, and Fairware's customization options reflect this. Their in-house design team will work closely with you to ensure your branding is seamlessly integrated into the product design, maintaining brand integrity and visibility.

Overall B Impact Score

Based on the B Impact assessment, Fairware Promotional Products earned an overall score of 85.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.1
Ethics & Transparency3.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 26.2

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.1
Health, Wellness, & Safety6.8
Career Development3.0
Engagement & Satisfaction5.2

Community 23.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.9
Economic Impact4.1
Civic Engagement & Giving3.5
Supply Chain Management9.0

Environment 19.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management7.3
Air & Climate5.3
Land & Life4.8
+ Toxin Reduction / Remediation1.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 1.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.0

Previous Overall B Impact Scores

2022 Overall B Impact Score85.7
2017 Overall B Impact Score92.5
2015 Overall B Impact Score101.3
2012 Overall B Impact Score98.8
2010 Overall B Impact Score103.6

Additional Documentation

Transparent Disclosure

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