Faithful to Nature

Certified B Corporation
Headquarters

Western Cape, South Africa

Certified Since

November 2021

Industry

General retail via Internet

Sector

Wholesale/Retail

Operates In

South Africa

Faithful to Nature is an online health and wellbeing retailer, founded in 2006 to give every shopper access to honest and ethical products. They created a world first ingredient policy that vets each and every product that is added to their website, meaning that you - the consumer - have the choice of over 9000 conscious products to shop. As well as over 50 filters and "values" that allow you to shop based on your diet and lifestyle needs. Their mission: to accelerate a future where every single person shops consciously; creating a world where the products we use do not harm us, our communities or our planet. Faithful to Nature is a different kind of business, focusing on the things that matter, so we can all change the way we shop for good.

Overall B Impact Score

Based on the B Impact assessment, Faithful to Nature earned an overall score of 81.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.2
81.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 8.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.7
Ethics & Transparency5.2
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 24.2

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.4
Health, Wellness, & Safety3.6
Career Development4.0
Engagement & Satisfaction5.5

Community 19.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.5
Economic Impact4.2
Civic Engagement & Giving2.4
Supply Chain Management4.9

Environment 25.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.4
Air & Climate3.3
Water0.5
Land & Life7.0
+ Resource Conservation4.6
+ Toxin Reduction / Remediation5.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.5


Previous Overall B Impact Scores

2021 Overall B Impact Score81.2

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.