Faithfull the Brand

Certified B Corporation
Headquarters

Bali, Indonesia

Certified Since

September 2021

Industry

Apparel

Sector

Manufacturing

Operates In

Australia,

Indonesia

Faithfull the Brand was founded in 2012 with a special focus on family, integrity and quality. From conception, co-directors, Sarah-Jane Abrahams and Helle Them-Enger sought Bali’s best manufacturers to create their hand-made garments, and have continued to live and work closely with their local community ever since. The label is known and loved for its vintage inspired prints, flattering shapes, and unique pieces, made for sun-seekers and romantic dreamers. At the heart of the brand are thoughtfully produced designs that evoke a sense of summer and a spirit of travel. Faithfull is committed to creating socially responsible garments that women can feel good about wearing - in every way. It is available online and in prestige retailers around the world including Net-a-Porter, Moda Operandi, Selfridges, Ounass and David Jones.

Overall B Impact Score

Based on the B Impact assessment, Faithfull the Brand earned an overall score of 96.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
96.3
96.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 6.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.1
Ethics & Transparency2.5
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 51.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.7
Health, Wellness, & Safety8.0
Career Development2.2
Engagement & Satisfaction4.5
+ Workforce Development27.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 17.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.4
Economic Impact4.0
Civic Engagement & Giving3.6
Supply Chain Management4.2

Environment 18.7

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.6
Air & Climate1.1
Water1.6
Land & Life5.4
+ Toxin Reduction / Remediation7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.5


Previous Overall B Impact Scores

2021 Overall B Impact Score96.3

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.


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