Flipside Creative
British Columbia, Canada
October 2013
Advertising & market research
Service with Minor Environmental Footprint
Canada
Flipside Creative is a marketing and design collective that does great work for good people. No jerks. What that means is that the Flipside team – a Motley Crew of rare talent, massive creativity, and passionate personas – works only with organizations who use their products or services to make the world better. They bring their creativity to several sectors: health & wellness, environmental, outdoor & adventure, clean living, biotechnology, and more. Flipside purposely has no niche. What they offer consistently is big time strategic ideation with an undercurrent of kindness. They solve marketing challenges with both the boilerplate stuff (as needed) – logos, stationery, websites, newsletters – and some wild and woolly, get-noticed stuff too (when relevant) – guerilla campaigns, packaging, product creation, and event concepts. When they’re not creating for community game-changers, the team is working tirelessly for local non-profits offering free (yes! Free!) marketing without a catch. It’s utter bliss.
Overall B Impact Score
Governance 14.8
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 14.8
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Community 41.1
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 7.7
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
Customers 22.1
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
Best for the World
Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.