FLOOR_STORY Ltd

Certified B Corporation
Headquarters

London Borough of Hackney, United Kingdom

Certified Since

February 2024

Industry

Textiles

Sector

Wholesale/Retail

Operates In

United Kingdom

FLOOR_STORY are designers and manufacturers of beautiful, high-end rugs with an emphasis on quality, diversity and sustainability. Rooted in Shoreditch, London, the multi-use showroom and studio showcases hand-made rugs with an off-beat design through craft, colour and design. Through the championing of young design talent as well as collaborations with established creatives, they have built a varied and distinctive collection of bold, original pieces. With a firm belief that their future should align with their community in an ever-changing world, FLOOR_STORY has been committed to positive growth through community projects, supporting independent creatives and a focus on sustainability - and by working with manufacturers that share their values. Each rug that FLOOR_STORY manufactures is recognised by Label STEP as fair-trade, with collections including ‘WASTED’, where rugs are created using waste wool. Their unique archive is built on the foundation of guiding designers, from all kinds of design mediums who have often never designed rugs before, into the world of rug-making. It is this approach to design which has led to an award winning edit of rugs, reaching interiors worldwide in both residential and commercial spaces.

Overall B Impact Score

Based on the B Impact assessment, FLOOR_STORY Ltd earned an overall score of 95.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
95.3
95.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.8
Ethics & Transparency2.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.4
Health, Wellness, & Safety6.1
Career Development2.9
Engagement & Satisfaction5.5

Community 23.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.6
Economic Impact5.7
Civic Engagement & Giving4.0
Supply Chain Management9.0

Environment 26.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management7.5
Air & Climate10.2
Water2.0
Land & Life6.4

Customers 2.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.5


Previous Overall B Impact Scores

2024 Overall B Impact Score95.3

Additional Documentation

FLOOR_STORY Impact Report 22/23


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