Fountain Partnership Ltd

Certified B Corporation
Headquarters

Norfolk, United Kingdom

Certified Since

June 2023

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Canada,

United Kingdom

Fountain Partnership Ltd (Fountain) is an award-winning digital agency based in the East of England, working with an array of clients across the UK and internationally to deliver online marketing services. They are a team of online marketing experts, working to help clients successfully market themselves, reach their potential customers and achieve a genuine return on their marketing investment. Their mission is to take the risk out of marketing and deliver exponential ROI through accurate forecasting and data-driven decisions. Fountain specialises in Search Engine Optimisation (SEO), Paid Media Search Advertising and Conversion Rate Optimisation. The business prides itself on staying at the forefront of the fast-moving online marketing world, and their approach and methodology has gained global recognition by taking the risk out of marketing for clients with in-depth forecasting and evidence-based strategy. They have committed to

Overall B Impact Score

Based on the B Impact assessment, Fountain Partnership Ltd earned an overall score of 87.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.7
87.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.5
Ethics & Transparency6.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 35.4

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.4
Health, Wellness, & Safety11.2
Career Development6.9
Engagement & Satisfaction6.8

Community 22.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.2
Economic Impact7.0
Civic Engagement & Giving4.9
Supply Chain Management1.0

Environment 5.6

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management1.2
Air & Climate1.4
Water0.0
Land & Life2.5

Customers 4.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.3


Previous Overall B Impact Scores

2023 Overall B Impact Score87.7

Additional Documentation

Disclosure report for Suppliers in Conflict Zones and Other Clients in Controversial Industries


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