Fufu and Grits
Texas, United States
April 2024
Advertising & market research
Service with Minor Environmental Footprint
United States
Michael is a creative visionary dedicated to shaping narratives that drive cultural impact and meaningful change. With over a decade of experience, Michael has championed efforts to amplify underrepresented voices, ensuring their stories resonate and inspire action. Before co-founding Fufu and Grits, Michael served as Creative Director at Color of Change, where his leadership fueled campaigns that boldly confronted racial injustice. He also played a pivotal role at the Grassroots Law Project, crafting compelling narratives to expose systemic inequities and advocate for legal reform. At the heart of Michael’s work is an unwavering love for culture and passion for helping brands and organizations create genuine, meaningful moments for their customers. Through his leadership at Fufu and Grits, he continues to drive storytelling that connect As passionate creators, we pour our hearts into your mission. We’re anchored in authenticity, aligning our craft with your organization’s soul and purpose. Our work reflects a sincere and intentional commitment to your core values and goals. Guided by cultural competency, we are mindful and respectful of cultural differences, avoiding stereotypes. Our commitment to inclusivity ensures diverse perspectives in decision-making and problem-solving.
Overall B Impact Score
Governance 14.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 14.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 33.7
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 19.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 2.4
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 16.9
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.