Fuller Brand Communication

Certified B Corporation

South Australia, Australia

Certified Since

December 2020


Advertising & market research


Service with Minor Environmental Footprint

Operates In


Fuller Brand Communication provides an integrated mix of strategy, branding, creative design, communications, public relations, web development, digital marketing, advertising and written/video/photographic content creation – a one-stop communications service for its many corporate, government, SME and not-for-profit clients. An independent second-generation Australian family company, Fuller has responded dynamically to changes in the way businesses and consumers access information over two and a half decades. In particular, it has been at the forefront of applying digital technology and new forms of media to B2B and B2C communication while retaining a core belief in the importance of clear, consistent and engaging brand storytelling. The company has had a long commitment to working with underserved populations and more than 30% of its clients continue to come from disability, aged care, environmental, indigenous and regional not-for-profit organisations. In December 2020 Fuller became the most sustainable marketing agency in Australia, achieving carbon neutral certification under the Federal Government's Climate Active initiative as well as BCorp certification. It is committed to making environmental and social sustainability a central part of every marketing strategy.

Overall B Impact Score

Based on the B Impact assessment, Fuller Brand Communication earned an overall score of 83.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
83.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 7.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.5
Ethics & Transparency3.0
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 28.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.9
Health, Wellness, & Safety9.3
Career Development6.2
Engagement & Satisfaction5.4

Community 29.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.8
Economic Impact5.6
Civic Engagement & Giving6.2
Supply Chain Management1.0
+ Local Economic Development8.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 10.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.4
Air & Climate1.8
Land & Life2.7

Customers 8.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.7
+ Support for Underserved/Purpose Driven Enterprises3.2
+ Serving in Need Populations2.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2020 Overall B Impact Score83.8

Additional Documentation

Fuller Brand Communication Disclosure Report 2020

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