Going Green Solutions

Certified B Corporation

Victoria, Australia

Certified Since

September 2021


General stores



Operates In


Going Green Solutions is a one-stop online store, and bricks and mortar shop, offering a huge range of low impact, zero waste products ー for homes, offices, cleaning, gifts, and lifestyle ー and a specialist supplier to the hospitality industry with certified, commercially compostable catering supplies for cafes, restaurants, event professionals and individuals. Founded by industry pioneers in 2006, Lucinda and Sean Flynn, the unassuming sustainability activists’ husband and wife team launched their business after finding a way to solve their own frustrations to purchase sustainable living products. Going Green Solutions is located in beautiful Hurstbridge, a true village in a green belt on the outskirts of Melbourne. Passionate to the core, active eco bloggers, B Corp certified and members of many green associations, the friendly and knowledgeable team at Going Green Solutions love helping people make their way towards a more sustainable lifestyle with an effortless, rewarding, and very pleasant shopping experience.

Overall B Impact Score

Based on the B Impact assessment, Going Green Solutions earned an overall score of 85.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.1
Ethics & Transparency2.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 41.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.2
Economic Impact16.0
Civic Engagement & Giving3.9
Supply Chain Management6.6

Environment 26.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.6
Air & Climate3.4
Land & Life6.1
+ Land/wildlife Conservation7.2
+ Environmental Education & Information3.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 2.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.3

Previous Overall B Impact Scores

2021 Overall B Impact Score85.7

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