Good.Must.Grow. LLC
California, United States
January 2013
Advertising & market research
Service with Minor Environmental Footprint
United States
At Good.Must.Grow. they are helping create a world where there’s no business like good business. That’s why Good.Must.Grow is obsessed with helping good companies grow. They provide strategic marketing support for socially responsible businesses, nonprofit causes and organizations that are focused on health + wellness. They bill for their services just like most agencies do. But they're not like most agencies. When Good.Must.Grow. generates after-tax profits from their work, they reinvest in worthy causes. Through their GmG Fund, they also raise money from outside donors for nonprofits that need strategic marketing help. Good.Must.Grow.'s central focus is creating accessible and affordable marketing so that good companies and causes can more effectively compete, and grow.The Change We Seek™ Good.Must.Grow wants to be part of a movement that drives societal change by sparking increased charitable giving and community involvement as well as unprecedented levels of corporate social responsibility. They want their clients to be case studies, proving that having a conscience is good for business. The good revolution is in full swing. They are adding fuel to that fire.
Overall B Impact Score
Governance 16.3
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 16.3
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Community 38.3
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 7.8
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 19.3
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.