Green Element Limited

Certified B Corporation

Cambridgeshire, United Kingdom

Certified Since

January 2016


Service with Minor Environmental Footprint

Operates In

United Kingdom

Green Element started in 2004 with the aim of helping as many companies as possible to become ‘green.' Paying attention to environmental impact is a fundamental part of a successful business strategy and makes a real, tangible difference to where it matters the most – the bottom line. Not only does it save money but there are a myriad of other benefits; from increasing consumer trust and gaining stakeholders’ confidence, to improving a business’ image and CSR strategy. At the same time, you can significantly reduce your impact on the environment. It’s a win win. Results speak louder than words and one of their most powerful advocates of change is advertising company adam&eveDDB. Green Element has worked with their team since 2009, saving the business over £340,000, from a staff base of 500. How? adam&eveDDB was already focussed on improving its environmental impact, with a small dedicated group encouraging colleagues to ‘think green’. Looking to achieve even more, they enlisted us to devise an Environmental Management System. This covered waste reduction, energy, water, transport, company culture, legislation and office premises.

Overall B Impact Score

Based on the B Impact assessment, Green Element Limited earned an overall score of 110.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
110.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Ethics & Transparency6.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 28.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.3
Health, Wellness, & Safety5.1
Career Development7.5
Engagement & Satisfaction8.3

Community 22.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.4
Economic Impact8.3
Civic Engagement & Giving5.3
Supply Chain Management1.2

Environment 15.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate5.3
Land & Life2.0

Customers 25.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.3
+ Impact Improvement22.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score110.8
2018 Overall B Impact Score96.5
2016 Overall B Impact Score100.6

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Environment2018
Best For The World: Environment2017

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2022 B Lab. All rights reserved.