Certified B Corporation

Nottinghamshire, United Kingdom

Certified Since

July 2022


Advertising & market research


Service with Minor Environmental Footprint

Operates In


United Kingdom

Hallam is a strategic digital marketing agency. We exist to do good work – with good people – that gets real results. Results your C-Suite can get excited about. Our Performance Branding approach is a full-funnel strategy that combines the power of brand building with the rigour of performance marketing. We link together strategy, creative, distribution and measurement for a single-minded pursuit of growth. We help brands think bigger and make better decisions about the challenges and opportunities they face. We deliver measurable results through integrated marketing activity. And we help brands improve their in-house capability through auditing, training and Overwatch services. It’s a proven fact that the best results come from collaboration – not only between agency and client but internally as well. And when brand activity and performance marketing truly work together, there is an amplifying effect that delivers exponentially better results than running them in isolation. It’s what makes 1 + 1 = 3. That's why we take a one-agency approach: a unified way of working across all services – blending data, creativity and technology to deliver marketing strategies with lasting results. We deliver performance with purpose.

Overall B Impact Score

Based on the B Impact assessment, Hallam earned an overall score of 87.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.3
Ethics & Transparency4.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 33.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.3
Health, Wellness, & Safety6.6
Career Development6.0
Engagement & Satisfaction7.4

Community 23.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.1
Economic Impact10.1
Civic Engagement & Giving5.8
Supply Chain Management0.0

Environment 9.5

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.8
Air & Climate2.2
Land & Life2.0

Customers 2.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.1

Previous Overall B Impact Scores

2022 Overall B Impact Score87.8

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