Hawaiian Paddle Sports, LLC

Certified B Corporation

Hawaii, United States

Certified Since

December 2015


Other recreation


Service with Minor Environmental Footprint

Operates In

United States

Maui-based Hawaiian Paddle Sports is Hawaii’s premier ocean activity company. From Hawaiian Outrigger Canoe and Ocean Kayak Tours to private Surf and Stand Up paddle board lessons, Hawaiian Paddle Sports provides guests with unique, authentic, and intimate ocean experiences. Through its variety of ocean activities, Hawaiian Paddle Sports empowers thousands of guests each year to develop a deeper connection to Maui and the marine environment. Recognizing the importance of creating a sustainable, marine-based eco-tourism model, Hawaiian Paddle Sports launched in 2010 as a company committed to reducing its environmental impact and promoting sustainable practices within Maui’s tourism sector. Through private tours, professional guides, true ecotourism, and a commitment to community, Hawaiian Paddle Sports not only provides an unparalleled guest experience, but also supports the local community and a healthy ocean ecosystem. As an ocean-based activities company, Hawaiian Paddle Sports makes its living off of the ocean. We therefore recognize the importance of giving back to both the environment and community, while also taking care of our employees. We became a B Corp to not only solidify these components within our business, but also act as model for eco-tourism.

Overall B Impact Score

Based on the B Impact assessment, Hawaiian Paddle Sports, LLC earned an overall score of 89.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.1
Ethics & Transparency4.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 29.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.3
Health, Wellness, & Safety9.2
Career Development6.1
Engagement & Satisfaction6.2

Community 29.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.7
Economic Impact10.7
Civic Engagement & Giving6.8

Environment 9.5

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.2
Air & Climate1.6
Land & Life3.0

Customers 1.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.7

Previous Overall B Impact Scores

2022 Overall B Impact Score89.8
2018 Overall B Impact Score86.8
2015 Overall B Impact Score88.3

Additional Documentation

Hawaiian Paddle Sport, LLC Transparent Disclosure 2022

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