Hoi AG

Certified B Corporation

Vaduz, Liechtenstein

Certified Since

June 2022


Other retail sale



Operates In


The Hoi-Laden is a gift & souvenir boutique with gifts, souvenirs and accessories that have a connection to Liechtenstein or the Alpine region. The products are developed with attention to detail and selected with care: A piece of home feeling as a gift for family members, friends, acquaintances, work colleagues at home and abroad or for yourself. The Hoi store tries to interpret the uniqueness of their country Liechtenstein and the region - beyond Alphorn clichés - in a contemporary way and to create high quality products which will give pleasure for a long time. In the Hoi-Laden there are exclusively products, which are manufactured with much love to the detail and whenever possible in the region Rhine valley, but certainly in Europe. Many of them were developed based on ideas from the Hoi store and/or designed by them. For the production, the Hoi store works mainly with small family businesses that share with us our demand for regionality and product quality. For more than 80% of the expenses for the assortment the products originate from local enterprises, which are domiciled within a radius of 80 kilometers from the Hoi store in Vaduz. And quite honestly: We are a bit proud of that.

Overall B Impact Score

Based on the B Impact assessment, Hoi AG earned an overall score of 80.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
80 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 6.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.2
Ethics & Transparency3.0
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 22.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security2.9
Health, Wellness, & Safety7.5
Career Development3.7
Engagement & Satisfaction5.3

Community 28.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.9
Economic Impact7.2
Civic Engagement & Giving1.1
Supply Chain Management3.0
+ Local Economic Development10.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 17.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.5
Air & Climate7.9
Land & Life5.2

Customers 4.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.4

Previous Overall B Impact Scores

2022 Overall B Impact Score80

Additional Documentation

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