Certified B Corporation

Ontario, Canada

Certified Since

May 2011


Management consultant - for-profits


Service with Minor Environmental Footprint

Operates In


United States

Hypenotic is a founding Canadian BCorp on a mission to manifest a generative economy. Founded in 1998, we believe that if a thing is worth doing, it's worth doing in a way that sets other beneficial things in motion—a kind of perpetual pay-it-forward machine. Hypenotic's team of communications problem solvers, based in Toronto and Montreal (but working virtually anywhere), uses a brand strategy lens to inform creative and technical communications. And we make the communications tools most brands and organizations need but what we're *really* selling is clarity, focus, efficiency, flexibility, agility, and the perspective that comes from solving similar problems for many brands in multiple sectors. Our clients come to us for projects and stay with us for our brand stewardship–we take a capacity-building approach to our relationships. For many, we end up being a virtual design and production department. That said, we have deep vertical experience in the non-profit and social entrepreneurship sectors because accelerating the work of accelerators is the fastest way to move our mission forward.

Overall B Impact Score

Based on the B Impact assessment, Hypenotic earned an overall score of 102.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
102 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.5
Ethics & Transparency3.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 32.2

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.9
Health, Wellness, & Safety10.0
Career Development5.6
Engagement & Satisfaction5.9

Community 21.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.9
Economic Impact7.8
Civic Engagement & Giving6.2
Supply Chain Management1.2

Environment 6.6

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.7
Air & Climate0.5
Land & Life2.0

Customers 24.8

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.7
+ Support for Underserved/Purpose Driven Enterprises12.8
+ Serving in Need Populations10.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score102
2020 Overall B Impact Score97.2
2016 Overall B Impact Score85.9
2013 Overall B Impact Score89.9

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