Grupo Muda

Certified B Corporation

São Paulo, Brazil

Certified Since

June 2014


Other personal services


Service with Significant Environmental Footprint

Operates In


Instituto Muda is a company conceived in 2007 which aims to lead sustainable solutions through waste management to high-rise condominiums in São Paulo, Brazil. Instituto Muda has already implemented the system in nearly 85 buildings, recycled 3,500 tons and more aware and trained more than 10,000 families. The organization delivers a customized and complete solution to condominiums and businesses through:Custom-design understanding which infrastructure needs the condo.Custom ecological Containers for storage of recyclables.Training and environmental education to all involved.Collection and disposal of recyclables to recycling cooperatives.Advice-monthly to monitor and ensure the quality of recyclables through a customized report. We became a B Corp to be part of a community of companies that have the same ideology of Instituto Muda. We also wanted to meet social entrepreneurs, hear about their experiences, and to network. The Change We Seek The "Instituto Muda" solves environmental and social problems through a unique methodology for the implementation of a waste management plan in residential buildings. The same is based on leading environmental education to residents and staff, improve the infrastructure of condos for storage of recyclables through containers produced from the recycled toothpaste tube plates, ending with the collection and donation of the Recyclable recycling cooperatives poor.

Overall B Impact Score

Based on the B Impact assessment, Grupo Muda earned an overall score of 125.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
125.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.9
Ethics & Transparency3.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 26.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.6
Health, Wellness, & Safety6.6
Career Development3.8
Engagement & Satisfaction5.3

Community 22.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.9
Economic Impact7.6
Civic Engagement & Giving4.8
Supply Chain Management2.0

Environment 58.4

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.0
Air & Climate4.9
Land & Life6.0
+ Resource Conservation23.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 1.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.5

Previous Overall B Impact Scores

2022 Overall B Impact Score125.1
2014 Overall B Impact Score107.9

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