KMD Brands Limited

Certified B Corporation
Headquarters

Canterbury Region, New Zealand

Certified Since

August 2019

Industry

Apparel

Sector

Wholesale/Retail

Operates In

Australia,

Brazil,

Canada,

France,

Germany,

Indonesia,

Japan,

New Zealand,

Portugal,

Spain,

Sweden,

Thailand,

United Kingdom,

United States

KMD Brands is a global outdoor, lifestyle and sports company, consisting of three iconic brands: Kathmandu, Rip Curl and Oboz. Kathmandu was founded in 1987 in New Zealand and specialises in quality clothing and equipment for travel and adventure. Oboz, which became part of the group in 2018, is based in North America and designs ‘True to the Trail’ outdoor footwear to help people explore the wilderness. Rip Curl, acquired in 2019, is a leading global surf brand born in Bells Beach, Australia in 1969. With a shared focus on expertly designed, technical and sustainable products, all three brands are distributed through wholesale, retail and digital channels.

Overall B Impact Score

Based on the B Impact assessment, KMD Brands Limited earned an overall score of 95.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
95.1
95.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.


Workers 21.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.


Community 19.0

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.


Environment 32.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.


Customers 5.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.



Previous Overall B Impact Scores

2023 Overall B Impact Score95.1
2019 Overall B Impact Score82.2

Additional Documentation

Rip Curl transparent assessment 2023

Oboz transparent assessment 2023

Onsmooth Thai transparent assessment 2023

KMD Brands Limited Score Rollup Methodology 2023

Kathmandu transparent assessment 2023

Onsmooth Thai Disclosure 2023

Rip Curl Disclosure 2023


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