Kids in the Game

Certified B Corporation

New York, United States

Certified Since

January 2020


Other personal services


Service with Minor Environmental Footprint

Operates In

United States

Their story started in 2003 with one coach and a dream. Michael Murphy always had a heart for youth sports and fitness, and he wanted to make sure every kid had the same opportunities as he did growing up. With a bag of used basketballs and soccer balls, Kids in the Game was born. Kids in the Game runs programs in dozens of communities around New York City for over 20,000 kids. This includes everything from after-school, esports, competitive sports teams, and summer camps. Ultimately, they want to play today to change tomorrow. The lessons they teach through sports do not stop with the kids. Kids in the Game as a company embodies those lessons everyday. This includes the notion that teamwork, collaboration, and some outside the box thinking is the key to success. Their coaches are from the same neighborhoods as their kids and programs and are dedicated to help raise the next generations of leaders and thinkers.

Overall B Impact Score

Based on the B Impact assessment, Kids in the Game earned an overall score of 118.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
118.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.9
Ethics & Transparency4.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 29.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.8
Health, Wellness, & Safety6.2
Career Development7.3
Engagement & Satisfaction7.4

Community 17.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion9.9
Economic Impact5.8
Civic Engagement & Giving0.7
Supply Chain Management0.8

Environment 2.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.3
Air & Climate0.8
Land & Life1.2

Customers 51.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.7
+ Health & Wellness Improvement2.4
+ Education15.4
+ Serving Underserved Populations (Direct)30.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score118.6
2020 Overall B Impact Score100.6

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