Liven Creative

Certified B Corporation
Headquarters

Surrey, United Kingdom

Certified Since

July 2023

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

Liven Creative is a results-focused branding agency with a decade-long track record of delivering positive ROI and tangible benefits for ambitious clients in manufacturing, construction, technology, law, and horticulture. Though each project is unique, our clients are united by a need to respond to significant and sometimes urgent change. We support them in overcoming their challenges by providing expertise across one or more of these specialisms: brand strategy, brand identity, brand activation, and brand aftercare. We call our approach Deliberately Different Branding. Deliberate: because we help clients build brands with intention. Not skin-deep or style for style’s sake, but constructed on a robust foundation of strategic insight and precisely crafted to be fit for purpose, attractive, memorable, and easy to implement. Different: because establishing a clear and defensible position in the hearts and minds of stakeholders is the primary objective of branding. We increase awareness, inspire preference, and nurture loyalty by creating brands that are authentic to themselves, relevant and engaging to their audiences, and distinctive from their competitors. Great results emanate from a working culture of collaboration, honesty, mutual respect and trust. We cultivate con

Overall B Impact Score

Based on the B Impact assessment, Liven Creative earned an overall score of 88.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
88.6
88.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.9
Ethics & Transparency4.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 35.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security14.9
Health, Wellness, & Safety4.4
Career Development5.9
Engagement & Satisfaction9.0

Community 19.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.2
Economic Impact6.0
Civic Engagement & Giving3.9
Supply Chain Management3.3

Environment 13.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate4.5
Water0.0
Land & Life1.0

Customers 3.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0


Previous Overall B Impact Scores

2023 Overall B Impact Score88.6

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