Amplify
London Borough of Islington, United Kingdom
October 2023
Advertising & market research
Service with Minor Environmental Footprint
Australia,
France,
United Kingdom,
United States
Amplify is a global creative agency, specialising in experience, entertainment and culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. We adopt considered, conscious decision making to create ideas that move culture forward with positive and long-lasting impact. Our ingrained, work-in-progress approach interrogates and aims to improve the impact we have on our people, the wider cultural landscape our work exists within and the planet we live on. Questioning the little things every day to constantly innovate and find the inch of improvement that adds up to something bigger.
Overall B Impact Score
Governance 16.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 16.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 48.6
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Community 20.8
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 10.4
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 1.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.