McCabe Promotional

Certified B Corporation

Ontario, Canada

Certified Since

December 2019





Operates In


McCabe doesn't just put logos on products. They help brands tell their story. McCabe has assembled the most talented and creative minds in a range of fields from graphic design, embroidery, ecommerce, marketing and sales. The capabilities of their warehouse and fulfillment range across Canada and beyond. They have fostered relationships with the best suppliers and some of the most well known brands in the world. At the same time, McCabe is family-owned and operated. This means they are small enough to put a premium on relationships and aim to make people feel special with every interaction. As a result, their clients benefit from a unique blend of corporate x boutique. They understand their clients stories and use their expertise to help them tell it with products that are creative, trending, and useful. The kind of merchandise people are proud to own and show off. With every action McCabe takes, they strive to be thoughtful and respectful of everyone who is impacted by their business. This approach extends to how they engage with their team, source products, treat the environment and give back to the community. They hope to demonstrate that thoughtful marketing strategies are not only sustainable, but also a more impactful and engaging option for brands to tell their story.

Overall B Impact Score

Based on the B Impact assessment, McCabe Promotional earned an overall score of 91.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.5
Ethics & Transparency2.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 24.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.5
Health, Wellness, & Safety8.0
Career Development2.9
Engagement & Satisfaction5.2

Community 20.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.7
Economic Impact3.6
Civic Engagement & Giving3.7
Supply Chain Management9.1

Environment 19.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate5.9
Land & Life4.3
+ Resource Conservation0.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 12.8

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.5
+ Support for Underserved/Purpose Driven Enterprises5.6
+ Serving in Need Populations2.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score91.1
2019 Overall B Impact Score82.8

Additional Documentation

McCabe Promotional_Transparent Disclosure Report 2023.

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