Media Bounty Ltd

Certified B Corporation
Headquarters

London Borough of Southwark, United Kingdom

Certified Since

August 2022

Industry

Other info service activities

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

We’re on a mission to be the UK’s leading ethical independent creative and media agency. Yes, we know this is a bold statement, but it’s a declaration of our intent to work with future-facing brands to shift the world to a sustainable economy. Our social and environmental impact can be seen in our culture, how we work and the kind of work we produce. We’re proud of what we’ve achieved over the last 13 years, and we’re focused on what more we can do to drive positive change in the advertising industry and beyond.

Overall B Impact Score

Based on the B Impact assessment, Media Bounty Ltd earned an overall score of 94.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
94.5
94.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.7
Ethics & Transparency5.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 29.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.7
Health, Wellness, & Safety7.5
Career Development4.6
Engagement & Satisfaction5.9

Community 26.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.6
Economic Impact8.5
Civic Engagement & Giving6.2
Supply Chain Management1.0

Environment 12.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate4.5
Water0.0
Land & Life1.5
+ Environmental Education & Information2.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 5.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.6
+ Support for Underserved/Purpose Driven Enterprises1.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score94.5

Additional Documentation

Media Bounty 2022 Impact Report

Media Bounty 2023 Impact Report


B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.