Certified B Corporation

Ontario, Canada

Certified Since

October 2015


Social networks & info sharing


Service with Minor Environmental Footprint

Operates In


Emdash is a strategic communications and public affairs agency. Emdash is a multidisciplinary team of passionate storytellers and innovators using interactive and social media to shape the digital landscape. The MediaStyle team uses a digital-first approach to craft strategy, create content, and build communities of action both online and off to deliver measurable results. MediaStyle takes a different approach to communications. MediaStyle believes in creating communications experiences, finding solutions to some of Canada’s toughest communications challenges in new and exciting ways. A full-service agency, MediaStyle creates innovative and effective campaigns for some of Canada’s leading labour unions, national level associations, advocacy groups and other organizations dedicated to making Canada a better place. “Communications for change” is a notion driving all of MediaStyle’s work. MediaStyle is a social enterprise working to make Canada a better place. The clients MediaStyle seeks out include national associations and institutions, NGOs, not-for-profits, unions, small businesses, and Indigenous organizations.

Overall B Impact Score

Based on the B Impact assessment, Emdash earned an overall score of 100.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
100.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.9
Ethics & Transparency4.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 33.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.5
Health, Wellness, & Safety9.1
Career Development5.6
Engagement & Satisfaction5.4

Community 23.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.0
Economic Impact9.6
Civic Engagement & Giving5.8

Environment 7.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.0
Air & Climate0.9
Land & Life2.5

Customers 17.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.6
+ Support for Underserved/Purpose Driven Enterprises8.6
+ Serving in Need Populations7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score100.5
2017 Overall B Impact Score104.3
2015 Overall B Impact Score105.2

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.