Maison Mirabeau

Certified B Corporation

Provence-Alpes-Côte d'Azur, France

Certified Since

May 2023





Operates In



United Kingdom,

United States

The Maison Mirabeau story is one of following a dream and the pursuit of a deeply held passion for wine. In 2009 Jeany and Stephen Cronk made the life changing decision to leave the leafy suburbs of South London behind and move to Provence to create one of the world’s most loved brands of rosé. With a focus on making delicious dry rosé wines and spirits, Maison Mirabeau’s award-winning range has been consistently rated amongst the best in the world. Maison Mirabeau combines fresh ideas in winemaking with a mindful approach and a deep respect for the heritage and culture of Provence, where the family has settled. In 2019 Maison Mirabeau acquired Domaine Mirabeau, an organic vineyard organic and nestled in the nature reserve on the foothills of the Plain of the Maure mountains, not far from St Tropez. Embracing ambitious farming practices and wine making techniques, the estate is moving towards a future of regenerative farming. The brand’s range now includes a beautifully crafted Dry Rosé Gin inspired by the essence of the french riviera with accent botanicals true to the region and grape spirit as its base made from up-cycled grape skins true to Mirabeau’s wine heritage.

Overall B Impact Score

Based on the B Impact assessment, Maison Mirabeau earned an overall score of 83.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
83.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.7
Ethics & Transparency4.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 26.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.7
Health, Wellness, & Safety8.8
Career Development2.9
Engagement & Satisfaction5.3

Community 21.0

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.6
Economic Impact7.6
Civic Engagement & Giving2.7
Supply Chain Management4.0

Environment 16.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.7
Air & Climate8.0
Land & Life4.1

Customers 3.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0

Previous Overall B Impact Scores

2023 Overall B Impact Score83.1

Additional Documentation


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