Mkt. Communications

Certified B Corporation

Victoria, Australia

Certified Since

December 2015


Advertising & market research


Service with Minor Environmental Footprint

Operates In


Mkt. Communications call themselves commercial storytellers. They're savvy raconteurs, telling insightful strategic stories that reflect the unique characteristics of a brand, based on simple truths and insights. They work collaboratively with local and international brands to deliver outstanding work with tangible results. They’re honest. They have courageous conversations with their clients and they sometimes tell them things they don’t want to hear, with great outcomes. They listen and they encourage their clients to listen as they believe that brands have ears too. Like all storytellers, Mkt. Communications realises it’s in the delivery and without a compelling story, they're out of business. Over the last few years, Mkt. has grown organically, intrinsically passionate about sustainability, we’ve sought out like-minded clients, and they now represent a number of engaging brands who are redefining success in business. Mkt. Communications believes step change will happen when the business community embraces the new economy and finds innovative ways of operating in it. As a team, they have set out to break the work-life balance model with a new way of being.

Overall B Impact Score

Based on the B Impact assessment, Mkt. Communications earned an overall score of 89.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency2.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 28.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.6
Health, Wellness, & Safety4.0
Career Development6.9
Engagement & Satisfaction8.1

Community 27.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.6
Economic Impact8.5
Civic Engagement & Giving5.1
Supply Chain Management6.1

Environment 11.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.6
Air & Climate2.3
Land & Life3.7

Customers 6.8

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4
+ Support for Underserved/Purpose Driven Enterprises1
+ Serving in Need Populations2.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score89.9
2018 Overall B Impact Score91.3
2015 Overall B Impact Score85.1

Additional Documentation

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