North Holland, Netherlands The
Moyee is a coffee company. Growing radically good coffee is what they do. Roasting this radically good coffee in the country of origin is how they do it. Sharing the value of this radically good coffee fairly and honestly with the men and women that grow it is why they exist. So as you can see, Moyee’s goal isn’t just simply to produce and sell radically good coffee, but also to create radical social change. And because coffee is one of the world’s most popular products, they figured coffee is a great place to start. The supply chain for coffee is broken, and it’s been broken for a long time, but instead of complain about it, Moyee aims to fix it. This is what they’re getting at with their tagline ‘radically good coffee’. It is radically good in terms of its positive impact on the coffee chain. Moyee calls their philosophy FairChain, which basically means they roast our coffee in the countries that grow our coffee. Sounds trivial maybe, but their farmers earn 300% more than simply exporting green beans to the West. And they earn twice as much as Fairtrade, though they are pushing for more.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.