Muddy Puddles

Certified B Corporation
Headquarters

London, United Kingdom

Certified Since

October 2022

Industry

General retail via Internet

Sector

Wholesale/Retail

Operates In

United Kingdom,

United States

Muddy Puddles is a British brand established more that 20 years ago, with a mission is to connect growing explorers with nature by designing excellent quality, sustainable clothing that protects them in all weathers, is kind to our planet and the people who make them. Leaders in sustainable outerwear, Muddy Puddles began using recycled fabrics more than 5 years ago with the launch of the Eco Splash collection and have remained committed to this journey, constantly looking to improve. All of our waterproof outerwear is now made from GRS certified recycled fabrics, with the Bionic-Finish Eco, a fluorine free waterproof coating.

Overall B Impact Score

Based on the B Impact assessment, Muddy Puddles earned an overall score of 89.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.6
89.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.5

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.8
Ethics & Transparency4.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 23.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.8
Health, Wellness, & Safety9.1
Career Development2.9
Engagement & Satisfaction2.7

Community 14.2

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.8
Economic Impact2.6
Civic Engagement & Giving2.8
Supply Chain Management3.4

Environment 29.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.3
Air & Climate0.8
Water0.0
Land & Life7.9
+ Resource Conservation9.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 5.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0


Previous Overall B Impact Scores

2022 Overall B Impact Score89.6

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