MyPura.com Ltd

Certified B Corporation
Headquarters

Cheshire West and Chester, United Kingdom

Certified Since

July 2022

Industry

Personal care products

Sector

Manufacturing

Operates In

United Kingdom

Pura is a disruptive eco-ethical baby care brand – just two years old. We were not born in a board room but in a family home in Cheshire after parents Guy and Abi Fennell learned that 90% of UK wipes contained polluting plastic. Realising we are damaging our children’s world with the very essentials we are using to look after them, they were driven to create an accessible line of lower impact baby care that would leave a better legacy for all our children. t

Overall B Impact Score

Based on the B Impact assessment, MyPura.com Ltd earned an overall score of 82.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.1
82.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement1.4
Ethics & Transparency3.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 22.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.3
Health, Wellness, & Safety4.8
Career Development2.6
Engagement & Satisfaction3.3

Community 14.9

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion2.9
Economic Impact2.3
Civic Engagement & Giving5.3
Supply Chain Management2.0

Environment 27.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management5.5
Air & Climate5.8
Water2.1
Land & Life2.9
+ Toxin Reduction / Remediation10.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship2.5


Previous Overall B Impact Scores

2022 Overall B Impact Score82.1

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2023 B Lab. All rights reserved.