Naturally Urban · Pet Store · To Your Door

Certified B Corporation

British Columbia, Canada

Certified Since

July 2023


Food products



Operates In


"They are deeply passionate about pets, focusing their efforts on sourcing natural products from local brands first, then expanding their horizons to Canadian and international brands that are committed to making a positive impact. Their service en Our mission revolves around our unwavering commitment to enhancing the local economic impact, with over 75% of our revenue sourced from local and independent customers. Our approach extends to our suppliers, where we prioritize businesses that are independently owned within the Vancouver's Lower Mainland and the southern portion of the Sea to Sky Corridor. We further extend our support to businesses within British Columbia, and in cases where that is not feasible, we opt for Canadian companies. Naturally Urban has earned a reputation for quality and convenience. We offer a diverse range of top-tier pet food and products, with a focus on supporting like-minded companies that use local, wholesome, and sustainable ingredients. Our delivery service, which utilizes electric vehicles where possible, brings th"ese products right to your door

Overall B Impact Score

Based on the B Impact assessment, Naturally Urban · Pet Store · To Your Door earned an overall score of 87.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 4.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.8
Ethics & Transparency1.4
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 22.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.5
Health, Wellness, & Safety3.3
Career Development2.9
Engagement & Satisfaction5.2

Community 44.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.1
Economic Impact8.7
Civic Engagement & Giving4.1
Supply Chain Management4.8
+ Local Economic Development20.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 13.4

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.6
Air & Climate4.5
Land & Life5.2

Customers 1.8

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.8

Previous Overall B Impact Scores

2023 Overall B Impact Score87.1

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