Certified B Corporation

Powys, United Kingdom

Certified Since

July 2016


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United Kingdom

Neo is a purposeful strategic and creative partner for the pioneers making our world a better place. It's also a founding B Corporation. Their work is about helping to create deeper connections through identity, culture and communications. Connections that move people to be part of real, radical human change. They do this by taking a deep, explorative and culture-focused approach to building brands and defining purpose. In short, they find what matters — then make it matter more. Since starting out in 2002, Neo has worked only with social enterprises, charities and sustainable businesses. The organisations that shine a light on our biggest problems and get us all excited about the solutions, whatever the scale. Clients have included Global Justice Now, Frontline AIDS, WWF, WaterAid, Crisis, Charity Bank, the Fairtrade certifiers FLOCERT, and groundbreaking vaccine refrigeration brand SureChill.

Overall B Impact Score

Based on the B Impact assessment, Neo earned an overall score of 116.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
116.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.4
Ethics & Transparency4.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 37.1

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.6
Health, Wellness, & Safety11.0
Career Development6.6
Engagement & Satisfaction7.1

Community 29.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion9.1
Economic Impact9.2
Civic Engagement & Giving4.7
Supply Chain Management2.5

Environment 8.4

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.6
Land & Life1.0

Customers 23.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.7
+ Support for Underserved/Purpose Driven Enterprises15.7
+ Serving in Need Populations5.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score116.6
2016 Overall B Impact Score94.6

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