New Kind
North Carolina, United States
July 2019
Advertising & market research
Service with Minor Environmental Footprint
United States
New Kind is a branding and marketing agency with a new kind of approach. They believe that applying the principles of open source leads to better work. That's why they build brands on shared purpose, encourage collaboration, and include their client's team throughout the process. New Kind helps technology companies grow — From an enterprise leader's pivot in strategy to a disruptor's 'hello world' moment. New Kind combines industry expertise and an open source-inspired approach to building brands that align, inspire, compete, and scale. And New Kind believes that by fully engaging people in building brand and culture, they create more powerful organizations — all by unlocking the energy of those who care about it most. Open and inclusive. Inside and out. Resulting in a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.
Overall B Impact Score
Governance 15.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 32.8
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 21.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 7.2
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 5.0
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.