New Kind

Certified B Corporation
Headquarters

North Carolina, United States

Certified Since

July 2019

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United States

New Kind is a branding and marketing agency with a new kind of approach. They believe that applying the principles of open source leads to better work. That's why they build brands on shared purpose, encourage collaboration, and include their client's team throughout the process. New Kind helps technology companies grow — From an enterprise leader's pivot in strategy to a disruptor's 'hello world' moment. New Kind combines industry expertise and an open source-inspired approach to building brands that align, inspire, compete, and scale. And New Kind believes that by fully engaging people in building brand and culture, they create more powerful organizations — all by unlocking the energy of those who care about it most. Open and inclusive. Inside and out. Resulting in a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.

Overall B Impact Score

Based on the B Impact assessment, New Kind earned an overall score of 81.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.3
81.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement2.2
Ethics & Transparency2.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 32.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.0
Health, Wellness, & Safety7.0
Career Development6.3
Engagement & Satisfaction7.1

Community 20.8

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion8.0
Economic Impact4.6
Civic Engagement & Giving2.6
Supply Chain Management5.4

Environment 7.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management1.4
Air & Climate1.3
Water0.3
Land & Life3.0

Customers 5.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship3.8
+ Support for Underserved/Purpose Driven Enterprises1.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2019 Overall B Impact Score81.3

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